In this book I want to examine ten business failures I have experienced in my life and what I think I have learned from each. But my approach will be different from that of a business book, autobiography or movie review. I want to appeal to, not only the intellect, but also to the emotional, visual and interpersonal aspects of these ventures. To do that I am including a short story in each chapter as well as bringing in some favorite films to help make a point. I believe this way I am addressing, as writers always have had the ability to do, our multiple intelligences. I hope this works for you.