Home
Boeing versus Airbus: the Inside Story of Greatest International Competition Business
Barnes and Noble
Boeing versus Airbus: the Inside Story of Greatest International Competition Business
Current price: $17.95


Barnes and Noble
Boeing versus Airbus: the Inside Story of Greatest International Competition Business
Current price: $17.95
Size: Paperback
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.