Today, as industry professionals are identifying and targeting distinct segments in broadcast and Web audiences, the challenge is to create digital content that can be tailored and personalized to reach these distinct and differing audience segments. Transcoding and annotation are the methods that more and more engineers in the industry are using to create this type of digital content. This leading-edge book provides the in-depth technical details of transcoding and annotation that you need to create accessible and reusable digital content capable of being tailored and personalized.