Featuring sunburst pleating for soft-and-flowing movement, the Vida Dress is RSVP-ready with a ruffled one-shoulder silhouette, fitted bodice, and partially sheer skirt. Featuring sunburst pleating for soft-and-flowing movement, the Vida Dress is RSVP-ready with a ruffled one-shoulder silhouette, fitted bodice, and partially sheer skirt. Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.