ICON VELVET LIQUID LIPSTICK BREAD WINN'R. Benefits: Forget the fine lines and dryness of the past-get luxe and lasting liquid color in rich, head-turning hues that won't suck the life outta your lips. High-impact color in just one swipe-in a range of shades for every skin tone. Plush formula that delivers a smooth, lightweight texture. Whipped formula that feels comfortable and non-drying on lips. Dries down to a velvet-matte finish. Doe-foot applicator for easy and precise application. : :