DEFY DAMAGE PROTECTIVE SHAMPOO 33.8OZ. Benefits: 80% less breakage*. 5X stronger hair*. You want to maintain over 90% of color vibrancy**. See results after the very first use. Leaves hair soft, shiny, and healthy. Decadently rich lather for a luxurious cleansing experience. Gently sloughs away dirt and debris without roughing up the hair cuticle. *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo. **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque. Key Ingredients: Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.. Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.. Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.. :