"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary methods, V. Kumar explores survey design, sampling techniques, data analysis, and digital tools that enhance the efficiency and accuracy of marketing insights.
Each chapter breaks down complex concepts into digestible content and includes case studies, step-by-step processes, and example-driven exercises, allowing readers to understand how to translate data into actionable strategies. Covering a range of marketing research applications, from customer segmentation to brand positioning and market forecasting, this essential guide empowers readers to navigate today's competitive landscape with confidence. Whether preparing for a career in marketing or enhancing an existing skill set, "Marketing Research: Applications" equips readers with the knowledge and tools to transform raw data into valuable marketing intelligence.