PLATINUM BLONDE PLUS SHAMPOO REG 10.14OZ. Benefits: Delivers 5x more toning power than Platinum Blonde Violet Shampoo. Deep violet formula corrects yellow, brassy tones + brightens highlights. Improves manageability + adds shine. Ideal for medium to dark + highlighted blondes. Features: Refreshing cucumber melon scent with soft floral notes. Color safe. Paraben free. Made without gluten. New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.). :