* Plush-matte finish for soft, velvety lips * Long-wearing & moisturizes lips for 8 hours* * Feels comfortable & lightweight *instrumental test on 30 participants WHY WE LOVE IT: It’s time to treat your lips to the 5-star tint experience they deserve. The plush-matte finish and soft-focus blurring effect make lips look smooth and velvety, while all-day moisture and a long-wearing, lightweight formula help lips stay comfortable. Plus, the custom curved applicator easily outlines lips. Glide it on for major good luxe. * 8-hour* moisture * 8-hour* long-wear * Smudge-proof * Water-resistant & humidity-proof * Doesn’t feather or bleed CRUSHIN’ ON PLUSH: * 97% said it feels comfortable on lips all day** * 100% agree it feels cushiony** * 98% said lips look velvety** * 96% agree it gives lips a soft-focus blurring effect** * 96% said it feels silky** WHAT’S IN IT FOR LIPS? * Hyaluronic Acid helps smooth the appearance of fine lip lines through hydration * Goji Berry & Raspberry Seed Oil, emollients rich in essential fatty acids like omega-6, help lips look smooth * Glycerin helps retain moisture and contributes to smooth application *instrumental test on 30 participants **self-evaluation by 104 participants after 1 week SHADE NAMES & DESCRIPTIONS: * 02 Cream Puff almond pink * 06 Pillow Play pink blossom * 10 French Toast mauve brown * 12 Purrr soft fig * 16 Fuzzy Slippers soft coral * 26 Quilty Pleasure rosewood TIPS & TRICKS: Lookin’ plush & pouty! Glide onto lips and layer to build intensity. Beauty Tip: Define & line lips with the applicator tip, then fill in & blend using the curved sides. Imported