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Preismanagement kompakt: Probleme und Methoden des modernen Pricing
Barnes and Noble
Preismanagement kompakt: Probleme und Methoden des modernen Pricing
Current price: $59.99
Barnes and Noble
Preismanagement kompakt: Probleme und Methoden des modernen Pricing
Current price: $59.99
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Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung.
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