BUILD VALUE - The art to being successful in sales is directly due to the experience you create for the customer. People in the sales business sell too much. You would think that it would be normal to sell your product or service in any sales job but a sale is nothing more than a transaction of money. Therefore, any transaction should always occur at the end of an experience with a customer. Focus more on creating a great experience for that customer and reap the rewards at the end when you make the sale.