LONGWEAR MATTE CREAM EYE SHADOW DIG IT. Benefits: 93% agree this product lasted 12 hours*. Creamy, soft matte finish. Medium to buildable coverage. Dries down to a lightweight, second-skin feel on the lids. Precise wand for mess-free application. *Based on a consumer panel test of 30 individuals. Features: Proudly cruelty free with clean ingredients. Key Ingredients: Glycerin: helps to improve skin elasticity and diffuses texture on the lids.